Reach Millions on the Internet with the Right Display Ad Program
Online display advertising comes in many forms and sizes, and it has evolved to include interactive and rich media. Banner advertising continues to be a crucial component to your marketing game plan but marketing experts are ready to tell you that modern folks have short attention spans and enticing them quickly, effectively and bringing on the clicking action is imperative.
Back when the internet was in its early-growth stage, websites and moderators traded banner spaces with each other. With millions of websites listed in databases managed by companies like Google Display Network, automation has made things easier, faster and more effective. Given the right keyword, target market and geography, the search engine will make the match and display your ads on websites, news portals, blogs, social networks and even mobile apps.
A distinctive feature of display ads is that they’re outright about their purpose. They appear as traditional banner ads or an embedded or floating advertisement that blend in with the content of the page. The wider the display ad, the better they generally perform. Google reports that the most successful types of ads have the measurement of 336 x 280 pixel, 300 x 250 pixel, 300 x 600 pixel, 728 x 90 pixel and 320 x 110 pixel.
We are in the Business Display Advertising Specialists that Help you Get Seen, Known and Remembered
And for this process to happen, multiple components come into play. It is a combination of the right audience, keywords, reach/region, target click-through rates, the effectiveness of copy that converts clicks into purchases. The days of putting your news out through conventional media are over. The ecosystem has changed with technology and the availability of the internet and we have to nail down a more robust, comprehensive and effective strategy.
Display advertising works hand-in-hand with effective directive marketing, SEO, content marketing, social media and other types of online and offline strategies. You can leverage on our expert understanding and experience of achieving the best possible ROI according to your budget to reduce bounce rate and improve the timing and placement of your display ads.
The Various Types of Online Display Programs
Where your banner ad appears has to apply to what the readers are looking at and for. Advertisements for hand bags would best appear on fashion-related websites while videos for car accessories should target sports and automobile sites. The first step is to find users who are already intrigued with what you offer, especially those who are tracked by cookies for the retargeting of potential customers.
The latest form of banner advertisement is the “floating banner”, also called the slider banner. It floats on top of a page that a visitor is on and remains visible despite scrolling until the visitor clicks on the “close” button.
Another type of popular display ad program is called infographics. With a shorter attention span, site owners use infographics to entice its core readers with useful information and enhance their experience on the website before inviting them in for a lengthier look at their products and services. This display ad program works well with social networks like Facebook, Twitter, Instagram and other social media networks.
Going Interactive with Display Advertising
The biggest buzzword in internet marketing these days is “viral”. On top of featuring logos, product images and related graphics prominently, interactive applications like widgets, polls, contests, simple games, questions, and videos invite viewers to engage with or provide their personal preferences to ad owners. YOU get to determine what you want your viewers to do with the application and it is a multi-platform program that encourages sharing.
When used correctly, the program encourages virality, brings in links, increases traffic to the website and promotes your brand within your budget. Although display ads have a 0.07% click-through rate, it is possible to hit the 400% success rate mark.
1812 Marketing Helps you Find your Customers’ Sweet Spots
Display advertisement programs are straightforward but it needs to be visually stimulating, appeal to the right audience at the right time, and is great at converting curious customers into paying ones. With many different display ads to choose from, we will help you dabble in what works and what doesn’t. Facebook, Google, and Twitter are three of the biggest players in the online display advertising industry today and together, they can help you reach millions of potential customers.
It all starts with a specific goal in mind. Right from the start, we’ll help you develop the right marketing strategy and if you hope to improve your ROI, 1812 Marketing is the right team to go with. So, call us and get your consultation done today!