Understanding Reputation Management
In today’s world, companies and brands rely more heavily on online reputation more than ever before. What people relied upon in the past, i.e. personal referrals, newspapers, brochures, and flyers, have morphed into search engines, Google, Bing, Facebook, Twitter, and many vertical specific review platforms. And they’re no longer static because it has become an equivalent of your credit score. Your online and offline reputation is one of your most valuable assets and selling tools, protecting them is imperative to keeping your current customers and gain new ones.1812 Marketing is here to help you create a long term strategy to get you there!
The same way how positive reviews and the pumping out of press releases can bring in new customers, negative online reviews and public discussions could drive them away. Using legitimate methods to address and improve the reviews, which are visible on search engines and social media, is our expertise no matter the size of your business and target market. As soon as someone is posting a blog post, tweet, Facebook update, Google update, a review on your blog post about their experience working with your company or using your product, you will be informed.
Modern Word-of-Mouth that Spreads Like Wildfire
What we see today is the modern version of word-of-mouth. It is a powerful tool to influence others and this modern phenomenon is something we have to take consistent care of in the internet age.
The good side is that it gives consumers the power to share their experiences with other users; the downside is companies are at the whim of the consumers, based on the content they create and see online whether or not they are true. Level of influence is unprecedented, and that’s why 1812 Marketing is always on top of the latest technology and method to keep up and help our customers manage their online and offline reputation.
Review Monitoring at Work
We can help you become proud owners of the search results you’ve worked so hard for through Review Monitoring too. A whopping 90% of North American consumers, at some point in their lives, have Googled a product or service to learn more about them before hitting the “Call Now” or “Buy Now” button. More than half of those reveal their trust in search engine results and further reluctance to purchase something based on negative reviews. In effect, it could cost you anything from thousands to millions of dollars in potential revenue.
On top of highlighting positive reviews and awesome content for your customers, we also gather online public opinion that could negatively affect your business or brand so that you can address them in a professional and legal manner.
The basic strategy is simple. We will help you improve reviews you get for your products and services, search results based on keywords, images and review sites. The key is to take over the reigns of control to stabilize an online crisis or prevent one from blowing up. Business owners have to know how to adapt to this ever-evolving business landscape and prevent negative press or overzealous consumers from taking over. We help you join conversations, push out positive reviews, increase positive comments, report satisfying experiences, and interact with your consumers.
What’s the Best Way to this Online Public Relations Exercise?
What’s important to remember about managing your online reputation is this – it’s a two-way street. As engaged as your consumers are, be good at it too. It’s the modern public relations campaign that takes resilience and resources. Instead of removing negative comments and reviews (which consumers and search engines will not take lightly), we want to help you increase the visibility of positive opinions instead.
If we can be real for a moment, no business is perfect. People are unhappy all the time. While dealing with unhappy people, we want to shine the spotlight on the high number of happy people. When you reach into the psyche of the real people behind the keyboard, you’ll find them often willing to discuss and negotiate about their real-life customer experience with the company. At the same time, we will encourage people to be forthright about their positive experience, creating a ripple effect.
1812 Marketing Provides Reliable Online Reputation Management Services
The internet is here to stay. We want long-term success, a string of positive reviews that lasts, and adaptable strategies in this rapidly changing times. This is so that no matter what we’re up against, we’re ready to evolve and launch into the next phase.
Armed with not just an arsenal of the latest technology, we have a team of people with decades of practical experience under their belts. We have dealt with everything from communicating face-to-face with real customers to creating hype on the internet through search engines and social media. In short, we’ve been through the minefield and are here to deliver a personalized, impactful online reputation management proposals for you.
Get your Online Reputation Management Consultation Done Right Now!
Our team is ready to take your calls and answer your emails any time you’re ready. We’re fully transparent about the work we do and want to help protect your image based on your the result you want, your budget and keep you out of the grey areas of the internet. It is our promise that your information is completely confidential. We are highly protective of your information and will be discrete.
So, call us right now to get your consultation done!