Supercharge your Social Media Marketing Strategy
Social media is not just an all-the-rage with youngsters, business owners have to know a thing or two – or twenty – about how rapidly the internet is changing. Yes, most Millennials are on the social media bandwagon, but so are your everyday consumers because that’s how people connect these days!
Placing an ad like a bigwig used to complete the deal for businesses back in the day. We, however, have to adjust our thinking of social media. The truth is that posting on social media requires more than knowing how to upload a visually-engaging picture on Instagram or a viral video on Youtube. Instead of presenting you with a dissertation of the pros and cons of using social media to boost your internet marketing to the next level, we’ll help you create an advertising funnel to optimize every dollar spent on each ad campaign.
Roll Out the Most Effective Social Media Branding Campaigns
You don’t want to be a flash in the pan or the one hit wonder. The reason to grow your social media followers is to help you cement your reputation with them. It is a channel to connect and interact with followers on your social media accounts so that you can convert them into consumers and then encourage them to spread the word. What’s even more important than increasing your number of followers on social media is keeping relevant, interested people and converting them into loyal customers.
That is why it is important to consistently bounce ideas off of each other as a team to come up with strategies that match with your demographic, their interests and keep track of their online conduct.
Build Rapport with your Audience through Social Media
Many of your followers could have found you through:
- An Ad
- A promotion
- A contest
- A retweet, share or viral content
- An article
- A reference
- Recommendation from friends, relatives and close acquaintances
- Search engines
- A trip to your store
This means they’re not yet familiar with you and your brand. They have faint ideas about your products or services, but they’ve probably bought nothing from you or have never worked with you. Engaging with them is your way of tipping them over into becoming your customers.
The stronger your connection, the more loyal they become. The most effective ways to connect with your customers through social media are:-
- Sense of humor
- Useful tips and information
- Shared interest
- Kind and generous personalities
- Contests & Giveaways
What Does it Take to Get Social Media Strategy to the Next Level
Effective communication and writing skills are part of being good at social media. 1812 Marketing’s team of social media specialists are always online, collecting feedback and skillfully communicating with social media users. The process runs the gamut from connecting real-life customer service to customers to having thick enough skin when dealing with internet trolls.
Knowing it costs approximately five times more to bring in a NEW customer compared to keeping current ones, it’s time to delve deeper into tactics like Twitter/Facebook ads, appealing to regional demographics, engaging the cooperation of a social media influencer, sharing pictures or videos full of personality, hosting Twitter chats, Instagram hashtag games, and Facebook contests.
We know this sounds like a lot but that’s how the game is played these days. With nearly 80% of mobile searches resulting in offline purchases, you can’t afford to give this a pass.
How Will 1812 Marketing Help You Engage Your Consumers on Social Media?
Users dabble in each social media network in different ways and times of the day. Each social media, therefore, requires specific attention. They have, however, some conditions in common which are:
- Regular posts
- Quality visuals
- Minimizing of unnecessary flair
- Usage of hashtags or hopping on the latest trends
- Smart use of emoticons to personalize a message
- Precise timing
- Community management
- Quick response
All Eyes on the Strategy of Your Social Media Campaign
The end result we want is better customer retention, improved branding, increased visitors to your website, better engagement with customers and increased revenue, whether it is B2B or B2C. 1812 Marketing helps you save your advertising dollars with our cost-effective measures, targeting your demographic. We help you spark interest from your target audience based on where they live, their online behaviors, interests and income levels.
The 1812 Marketing team will help you monitor and optimize your ads by identifying the most effective methods while removing low-performing ones so we use every dollar effectively, keep an eye out and prepare reports on conversion rates and performance, and strategize again, if necessary. An experienced social media manager will be in charge of developing and executing the campaign for and with you to help your company meet its goals.
Tap into your Facebook, Instagram, Google Plus, LinkedIn and Twitter to reach as many eyeballs as possible right now.