Your Website is your 365-Days-a-Year Storefront, Your Online Presence
The vastly changing digital landscape of the business world dictates that everyone must have a website, whether you’re a freelancer or an International brand. It acts as your storefront even when your store/office is closed, showcasing products and taking orders rain or shine. your website needs to be actively working for you, encouraging customers to view your products/services even when they are surfing your website while waiting in line at the bank.
It was recently revealed that more than half of web traffic in the United States comes from mobile devices. That is one reason Google takes into consideration the mobile-friendliness of your website into their algorithm. Websites are also now required to be responsive, links to social media sites, is interactive, fast and easy to navigate while remaining suitable for laptops and computers. It’s a tall but an achievable order.
Sync Up Your Website and Social Media
Some business owners consider websites unnecessary because they have a strong social media presence. Don’t make this mistake! Over 30% of online users NEED to visit your website to “check you out” before they would even consider making a purchase, whether online or offline. There are a lot of questionable companies out there on the Internet which renders authentication via the website a prerequisite. Couple that with the fact that an average American spends almost 24 hours a week glued to their mobile devices, they’re exposed to too much, too fast. If they’re remotely interested, they WILL attempt to check out your website before buying.
The First Impression of your Website Counts
Aesthetics plays a major role in branding and marketing. It not only needs to have a user-friendly layout, your website needs to give users the information they’re looking for efficiently. Every second they spend waiting for your website to load chips away at their confidence level about your products and services. Within three seconds of a click, 40% potential customers would have clicked away if your website is still loading. Mobile device users say every extra half-second wait adds to their impatience by many folds.
Your website, not your social media accounts, acts as your front desk by answering questions, hooking visitors up with customer service and taking orders. Over 60% of internet surfers say they use a website to communicate with businesses instead of social media. Think about it – a legitimate business owner will invest in a professional website while touch-and-go companies will not. Approximately 50% of consumers report reluctance in parting with their hard earned cash if a company did not have a proper website.
The design, content, and back-end coding of your new website are based on case studies and the latest trends. With our experience, we’ll target your industry and will be where your customers are. Websites also help with search engine marketing and social media marketing because search engines don’t singularly rank Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google Plus profiles too well. Together, they are formidable.
Let 1812 Marketing to Design and Develop the Optimal Website for your Business
1812 Marketing has an umbrella of online marketing solutions to propel your business to the next level. We cater to everything from small companies to large corporations alike, whether you are an e-commerce website or a blog. Our consultants will be able to advise you on which fork on the road to take after you speak with them but in short, here’s what you can expect from the 1812 Marketing team.
Getting to Know You
The first step to designing and developing your website is getting to know you. Your team, your company products and services, your vision and your goals. We’ll conduct a questionnaire or consultation to access your needs before kicking things off. You can ask our consultants any questions you have about your new website design, how you wish to integrate it with product launches and plans in the pipeline.
Designing a Winning Website
This is where the fun starts! We’ll explore website themes, colors and layouts that you like. Using your favorite websites as a rough guide, we’ll personalize it to fit your company’s brand and image. Worry not if you’re looking at a blank canvas because our website designers have the experience under their belts and have a full guide to help you decide. We love receiving your input and will integrate them into your website.
Content Crafting
At the same time our team of designers is working on the aesthetics of your website, our writers are developing the most effective content to place into your website. It works in synergy with the theme and images to deliver top performing results to answer your customers’ questions. It’s the frontrunner of your business and an essential search engine marketing tool for your business and we don’t take it lightly. The content will be both compelling to customers and friendly to search engines.
Launch and Support
Once everything is greenlit, we’re ready to launch your website! Make the announcements and let the news spread amongst everyone you know so they can visit your website. Although no other major changes are usually done, minor debugging might come into play to work out the kinks. And worry not, we’ll also be knocking on search engines’ doors to get their attention. We will also walk you through how to manage your website on your own with or without our future involvement. Ownership of the website – its data, design, copy, and images – will all belong to you 100%. No sudden fees, no hidden clauses, no secret contract. Once it’s done, it’s yours.
Drop Us a Line and Get your Web Design Quote Right Now!
The 1812 Marketing team have more than a decade of experience working with individuals, small organizations, mid-sized companies and major corporations alike. You can bank on our knowledge to build your online presences so that your customers sit up and notice. Our clients know us for our attention to detail and precision. Let 1812 Marketing help you kick the doors open and charge towards customizing your website right now.